Choosing the right bookkeeping software can be a challenge, especially when there are so many strong contenders. To help you find the best fit, we break down the features, pricing, pros, and cons of today’s most popular solutions: FreshBooks, QuickBooks, and Xero.
| Feature | FreshBooks | QuickBooks | Xero |
| Price | $22 per month for Lite, $35 per month for Plus, $60 per month for Premium, Custom pricing for Select | $30 per month for EasyStart, $70 per month for Essentials, $110 per month for Plus, $220 per month for Advanced | $25 per month for Starter, $55 per month for Standard, $75 per month for Premium |
| G2 Rating | ★★★★ 4.5 out of 5 (based on 900+ reviews) | ★★★★ 4 out of 5 (based on 3,000+ reviews) | ★★★★ 4.4 out of 5 (based on 1,000+ reviews) |
| User Seats | Lite: 5 clients, Select: 2 team members | 1–25 users depending on plan | Unlimited on all plans |
| Invoicing & Estimates | Unlimited | Unlimited | Starter limited, Standard/Premium unlimited |
| Time & Mileage Tracking | ✅ | ✅ | ❌ |
| Project Management | ❌ | ✅ | Premium plan |
| Inventory Tracking | ❌ | Plus & Advanced | ❌ |
| Custom Reporting | ❌ | ✅ | ✅ |
| Multi-Currency Support | ❌ | Essentials & up | Premium |
| Collaboration | Limited | Limited | Unlimited users & customizable permissions |
| Lite | Plus | Premium | Select |
| $22 per month | $35 per month | $60 per month | Custom |
| – 5 billable clients – Unlimited estimates – Unlimited custom invoices – Unlimited time-tracking – Mileage tracking – Tax-time reports – Business health reports – Performance dashboards | – All Lite features – 50 billable clients – Unlimited proposals – Double-entry accounting reports – Advanced accounting – Accountant access – Expense receipt capture | – All Plus features – Unlimited billable clients – Bill receipt capture – Project profitability reports – Accounts payable | – All Premium features – Up to 2 team member accounts – Select support – Custom onboarding services – Data migration services |
FreshBooks is one of the leading bookkeeping solutions for service-focused small businesses. It is popular among freelancers, contractors, and self-employed individuals because it offers multiple features that support service-focused work, which include built-in time tracking, custom invoicing, and easy-to-create proposals and estimates. It also costs less than many of its competitors, making it a good fit for typical freelancer budgets.
The company offers four types of pricing plans, accommodating varying business sizes within the freelancer to mid-sized business range. Entry accounts, designed for freelancers, offer unlimited invoicing for a limited number of clients. Mid-level accounts increase client limits while introducing deeper accounting features. Premium accounts expand on reports and accounts payable, while tailored select accounts provide additional hands-on support from FreshBooks experts.
One of FreshBooks’ main strengths is simplicity. Its interface is straightforward and easy to navigate, enabling easy setup and fast onboarding. Its intuitiveness allows users to handle bookkeeping without extra assistance, making it ideal for business owners with limited technical experience.
| EasyStart | Essentials | Plus | Advanced |
| $30 per month | $70 per month | $110 per month | $220 per month |
| – 1 user seat, plus accountant access – Automated bookkeeping – Automatic tax deduction calculation – Automated bank feeds – Receipt capture – Mileage tracking – Estimates – Invoices – Sales and sales tax – Cash flow planning – AI-powered bank feeds – Sales Tax AI Agent | – 3 user seats, plus accountant access – All EasyStart features – Multi-currency support – Bill management – Recurring invoices – Reputation management – Lead management – Time-tracking – Basic custom roles and permissions – AI-powered collaboration | – 5 user seats, plus accountant access – All Essentials features – Project management – Inventory tracking – Customer agent | – 25 user seats, plus accountant access – All Plus features – Revenue recognition – Fixed asset tracking – Advanced business intelligence – Finance agent – Customer management agent |
QuickBooks has long been one of the most widely used bookkeeping solutions for small businesses. Its long-standing presence in the market has made it a popular choice among accountants and bookkeepers. Most professionals are familiar with the QuickBooks ecosystem, which makes it a convenient option for business owners who plan to outsource their bookkeeping.
Like FreshBooks, it offers a range of pricing plans for small businesses, mid-sized businesses, and small enterprises. Starter plans provide simple bookkeeping for one business owner and one accountant. Meanwhile, mid-tier plans introduce additional conveniences, such as multi-currency support, bill management, project management, and inventory tracking. Finally, advanced plans accommodate small enterprise needs with advanced business intelligence and personalized customer assistance.
QuickBooks’ main advantage over competitors is that it serves a wider range of business sizes. FreshBooks and Xero restrict themselves to small- to mid-sized businesses, which means their features may be insufficient for users with more complex business needs. Meanwhile, QuickBooks significantly deepens functionality with every upgrade.
| Starter | Standard | Premium |
| $25 per month | $55 per month | $75 per month |
| – Unlimited users – Up to 20 invoices – Up to 5 bills – Bank reconciliation – Receipt capture (via Hubdoc) – Short-term business snapshots | – All Starter features – Unlimited invoices – Unlimited bills | – All Standard features – Multi-currency support – Advanced analytics |
Xero is a popular alternative to QuickBooks for small to mid-sized businesses. Users who choose Xero tend to value simplicity, preferring Xero’s streamlined feature set over QuickBooks’ extremely comprehensive functionality. The platform provides bookkeeping essentials in a straightforward, easy-to-navigate interface.
The company only offers three types of plans: an entry-level plan for very small businesses and solopreneurs, a mid-level plan for small to mid-sized businesses, and a premium plan for businesses in need of deeper analytics. The entry-level plan provides all essential bookkeeping tools, but imposes limits on bills and clients. Meanwhile, the mid-level plan removes these limitations. Finally, the premium plan introduces multi-currency support, advanced analytics, and project tracking.
Xero stands out for its affordable collaboration support. Unlike FreshBooks, which charges a monthly fee per additional user, and QuickBooks, which sets specific user limits per plan, Xero provides unlimited user seats on all plans, allowing users to invite accountants, advisors, and team members to the account at no additional cost. It also lets the owner customize account permissions per user to protect sensitive data.
FreshBooks and Xero primarily serve small to mid-sized businesses, which is reflected in their pricing tiers. Monthly fees for Xero range between $25 and $75, while monthly fees for FreshBooks range between $22 and $60, plus custom pricing for Select plans. Because the price differences between tiers are relatively small, each tier only offers incremental improvements.
QuickBooks, in contrast, is better at accommodating growing businesses. Its tiered plans add features that support increasing complexity. For example, the Simple Start plan covers basic bookkeeping and invoicing, the Plus plan adds project tracking, bill management, and multiple users, and the Advanced plan includes custom reporting, enhanced automation, and dedicated support. These additional features help businesses scale operations without switching to new accounting software.
FreshBooks and Xero offer equally clean interfaces, owing to their streamlined feature sets. They place shortcuts to all core bookkeeping features on easily accessible navigation bars.
QuickBooks, on the other hand, requires more customization on the user’s end. It allows users to create shortcuts and bookmarks for their favorite workflows. While this lets users shape your interface according to their own needs, it also puts the onus on them to make navigation easier.
All three platforms make it easy to create and send invoices. However, each has different limitations. QuickBooks supports unlimited invoicing on all plans. Meanwhile, FreshBooks offers unlimited invoicing and estimates, but sets plan-specific limits for the number of billable clients. This means that you may only receive invoices for a set number of clients at a time.
Finally, Xero limits invoices to 20 per month for entry-level plans. Users must upgrade to higher-tier plans to access unlimited invoicing.
Each platform also lets users track invoices by status, making it easy to see sent, viewed, paid, and overdue invoices. FreshBooks and QuickBooks provide dashboards that display outstanding invoices and payment history. Xero offers similar tracking, with real-time updates tied to bank feeds, so users can quickly match payments to invoices and spot any discrepancies.
Of the three providers, QuickBooks’ mid- and high-tier plans offer the most robust bill management tools. They let you enter, track unpaid vendor bills, schedule bill payments, or maintain a dedicated accounts payable workflow.
Xero offers full bill management for all plans, but imposes a strict limit of five bills per month on its entry-level plan. Higher-tier plans can enter unlimited bills, attach receipts, and schedule payments directly from the dashboard, which also displays a visual summary of unpaid, due, and overdue bills.
Finally, FreshBooks’ bill management capabilities are extremely limited. Users can record expenses and capture receipts on basic plans, but must upgrade to higher-tier plans for traditional bill entry, receipt capture, and accounts payable workflows.
Among the three options, FreshBooks offers the most basic report library. It provides only the essentials, such as financial statements, invoices and expense reports, payment reports, and time tracking and project reports. It does not come with report customization, which restricts you to pre-built report templates.
Xero’s library is more extensive than FreshBooks’, but marginally smaller than QuickBooks. It includes reports for financial performance, financial statements, payables and receivables, payroll, projects, reconciliations, taxes and balances, and transactions. Unlike FreshBooks, it offers customized reports, allowing you to display your data according to your needs.
Finally, QuickBooks provides the most extensive report library. It covers a broad range of report types, including financial statements, accounts receivable reports, inventory reports, sales and customer reports, accounts payable reports, expense and vendor reports, sales tax reports, and payroll reports. Like Xero, it lets you create and save custom reports or modify pre-existing report templates.
| FreshBooks | Xero | QuickBooks | |
| Phone | ✅ | ❌ | ✅ |
| Live Chat | ✅ | ❌ | ✅ |
| ✅ | ✅ | ❌ | |
| Help Center | ✅ | ✅ | ✅ |
| Community Forum | ❌ | ✅ | ✅ |
Among the three options, FreshBooks has the most accessible customer support. It is available on all common channels, including phone, live chat, and email. This allows them to accommodate all types of queries, from urgent issues that require immediate attention to complex questions that need detailed written responses.
Meanwhile, Xero is only available via email. This can be a major drawback for users who prefer live communication when addressing concerns. It also slows the company’s ability to resolve urgent issues.
QuickBooks, in contrast, does not provide email support, which can be a mild inconvenience for users who prefer asynchronous communication. However, it is available via phone and live chat, which ensures that urgent concerns receive immediate, real-time attention.
All three platforms have help centers on their websites. These provide guides, tutorials, solutions to common issues, and answers to common questions, allowing users to learn the product and troubleshoot on their own schedule with no direct support.
Xero and QuickBooks also provide community forums. This allows users to participate in member-led discussions and source assistance and answers from their peers.
FreshBooks, Xero, and QuickBooks are all strong bookkeeping options. However, they cater to different types of businesses. FreshBooks is the best solution for freelancers, contractors, and self-employed individuals, as it tailors its pricing plans and features to service-based work. Xero is a strong option for small businesses with large bookkeeping teams, as it provides a clean interface of bookkeeping essentials and allows unlimited users for free. Finally, QuickBooks provides the in-depth functionality necessary to support businesses with long-term growth plans.
Work with EpicBooks to simplify your financial management processes. Our team of experts can manage the nitty-gritty of bookkeeping, including revenue tracking, tax preparation, financial reporting, payroll, budgeting, and forecasting. With the busywork offloaded, you can focus on growing your business.
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Echo Wang is an accomplished Canadian entrepreneur and the driving force behind EpicBooks, bringing a wealth of experience and a passion for excellence to the realm of bookkeeping.
Revenue tracking, tax preparation, financial reporting, payroll, budgeting, and forecasting.