QuickBooks’ basic plans provide automated bookkeeping, unlimited invoicing, and built-in mileage tracking, making them ideal for small to mid-sized businesses. Its higher-tier plans cost more than competitors’ but deliver powerful tools for greater financial control, such as inventory tracking, project management, and advanced reporting. A major strength of QuickBooks is its large user base, which has created a vast library of resources, guides, and tutorials to support users at every level.
Of all bookkeeping software, QuickBooks has long boasted the biggest market share. It owes its popularity to multiple factors: ease of use, comprehensiveness, and decent value for money. Although the platform may seem more expensive than its competitors at first glance, the advantages it offers extend beyond the platform itself. Subscribers get access not just to powerful bookkeeping tools but also to a strong ecosystem of integrations, an extensive selection of support resources, and a massive community of platform experts, financial management professionals, and fellow users.
When you open QuickBooks, the first thing you’ll see is your home page, surrounded by two navigation bars: a title bar for supporting actions and a sidebar for bookkeeping workflows. The left sidebar gives quick access to essential tools — Create (+ New) for new transactions, Bookmarks, Home (Dashboard), Feed (which includes the IntuitAssist AI tool), Reports, and All Apps — plus a Pinned section for your favorite tools. The title bar handles high-level utility actions: the company shortcut, search bar, Contact Experts, Integrations, Notifications, Settings, Help, and User Account.
QuickBooks is available on iOS and Android. Though these versions exclude some advanced features, they let users create and send invoices and estimates, record payments, snap photos of receipts, record and categorize expenses, view basic dashboards, track mileage, and edit customer/vendor details. Feedback is mixed — ratings average around 4.7 on the App Store and 4.2 on Google Play, but many written reviews complain about unreliable functionality.
QuickBooks breaks its features down into multiple apps, each focusing on a specific area of bookkeeping.
The accounting app covers tracking, categorizing, and organizing transactions — viewing bank transactions and transactions from connected sales channels (Amazon Business, Shopify, PayPal, Square, Etsy, WooCommerce), attaching receipts, automatic bank reconciliation, categorization rules, chart of accounts editing, recurring transactions, revenue recognition automation, and fixed asset tracking.
The Expenses and Bills app handles spending — spending overviews, expense categorization, vendor and contractor management and payments, billing summaries, and mileage tracking. The Sales & Get Paid app groups income tasks — income overviews, sales transactions, invoicing, recurring payments (Essentials and up), sales orders, connected sales channels, and inventory views.
The Customer Hub centralizes customer activity, customer records, estimates, and reviews. Team Management organizes employees and contractors and sets up workers’ compensation. Time-Tracking records hours and connects them to projects. The Projects app (Plus and Advanced) visualizes income, expenses, time entries, and profitability per project.
QuickBooks provides Sales Tax and Business Tax apps for monitoring tax collected and owed. Its reporting is a key strength, with standard reports (including financial statements), custom reports, management reports, KPIs, spreadsheet sync, and (for Advanced users) a Performance Center with dashboards. Financial planning supports budgeting and forecasting.
| Plan | Price | Highlights |
|---|---|---|
| EasyStart | $30/mo | 1 user + accountant, automated bookkeeping, automated bank feeds, receipt capture, mileage tracking, estimates, invoices, sales tax, cash flow planning, AI-powered bank feeds |
| Essentials | $70/mo | 3 users + accountant, all EasyStart features, multi-currency, bill management, recurring invoices, reputation & lead management, time-tracking, custom roles |
| Plus | $110/mo | 5 users + accountant, all Essentials features, project management, inventory tracking, customer agent |
| Advanced | $220/mo | 25 users + accountant, all Plus features, revenue recognition, fixed asset tracking, advanced business intelligence, finance agent |
EasyStart offers all necessary bookkeeping tasks but lacks bill management, recurring invoices, and time-tracking — solopreneurs may find FreshBooks ($22) cheaper. Essentials is the most complete package, adding bill management and time-tracking. Plus adds free inventory tracking and project management, ideal for retailers and agencies. Advanced targets larger businesses with advanced reporting, the Performance Center, and up to 25 users.
| QuickBooks | FreshBooks | Xero | Zoho Books | |
|---|---|---|---|---|
| Starting Price | $28/mo | $22/mo | $25/mo | Free |
| G2 Rating | 4/5 (3,000+) | 4.5/5 (900+) | 4.4/5 (1,000+) | 4.4/5 (200+) |
| Additional Users | 1 billable, 2 non-billable | $13/user | Unlimited | 1 user + 1 accountant |
Feedback about QuickBooks is predominantly positive — 4.3 stars on Capterra and 4.5 on G2, based on thousands of reviews. Positive reviews praise the software’s accessibility and comprehensiveness, finding the interface extremely intuitive. Negative reviews typically comment on the price point, with many finding the monthly fee and add-on costs too steep, and noting that useful features are exclusive to expensive plans.
Although QuickBooks is more expensive than most competitors, the investment is often worth it. Plans provide a powerful set of features that cover all bookkeeping needs, and the strength of the QuickBooks brand adds real value — its enormous market share has inspired a wealth of resources, tutorials, and community discussions, and businesses that outsource bookkeeping will easily find software experts to work with.
The right support can make bookkeeping a breeze. EpicBooks provides bookkeeping, accounting, and financial management guidance tailored to your organization’s needs. With extensive experience and an in-depth understanding of Canadian markets, our experts can help you modernize your bookkeeping systems — account reconciliation, asset management, journal entries, and financial reporting.
Yes, you can learn QuickBooks on your own. While its many features can make the interface feel overwhelming at first, QuickBooks uses clear labels, a search bar, and an in-app chatbot to make everything easy to find.
You can run QuickBooks without an accountant or bookkeeper — the interface is accessible to users of all levels. However, having an accountant can help you maximize QuickBooks’ potential by extracting deeper insights from your journals, reports, and dashboards.
QuickBooks encrypts your information during transmission and storage, hosts data on secure servers with 24/7 monitoring and backups, offers customizable user permissions, uses read-only bank connections, and maintains audit trails and activity logs.
Echo Wang is an accomplished Canadian entrepreneur and the driving force behind EpicBooks, bringing a wealth of experience and a passion for excellence to the realm of bookkeeping.
Account reconciliation, asset management, journal entries, and financial reporting — modernized for Canadian businesses.